About

I’m a passionate marketer with experience in marketing strategy, product development, and performance marketing. I specialize in product-integrated-growth strategies that pair performance marketing with consumer psychology to create winning acquisition strategies that drive an organization’s growth.

I driven driven by the challenges of building B2B and B2C organizations. I build companies, products, and marketing strategies by resourcefully architecting creative solutions for business goals and aggressively executing on project vision. I’m an experienced executive leader with the ability to pinch hit and drive strategy through execution. I’ve had the opportunity to build some really fun things which you can explore below:

Marketing

• Grew an eCommerce business in a competitive retail fashion and lifestyle industry to over $5M in ARR
• Designed and executed numerous go-to-market strategies for B2C and B2B organizations, directing million-dollar ad budgets and acquisition strategies.
• An ROI focused performance marketer with 15+ years of full funnel experience managing a variety of metrics and KPI’s.

Product

• Conceptualized, built and grew a digital payment technology that generated $10M+ in revenue.
• Built products spanning artificial intelligence, augmented reality & marketing automation systems.
• Work that has been featured in leading publications such as the NYTimes, Inc., Forbes & more.

People

• Built and led cross-functional teams with diverse objectives, utilizing agile and OKR driven frameworks to drive growth.

See more details of what I’ve built >