Decision making, or the process by which it is approached is a constant topic of discussion among entrepreneurs, especially due to how sensitive the fate of an endeavor is to that decision making process. I’ve often grappled with indecision, but the insight quoted below was due to the realization that inaction was the biggest detriment a company faces when it’s leadership cannot reach consensus.
The best way to overcome indecision with respect to a business decision is to acknowledge what the lack of decision will yield as an outcome at the time of your deadline. In essence, the importance of your decision is then weighed against the outcome you’re sure to have if you do nothing. If this outcome is unacceptable, you’ll have a natural incentive to reach a conclusion and move forward deliberately.–Punit Shah, My Trio RingsInc.com (Feb 1, 2016)