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As a brand selling on multiple retail channels over the span of 8+ years, we’ve had the pleasure (and pain) of interacting with Entrenched in the jewelry industry My Trio Rings has had it’s ear to the ground for four generations and counting and as The Modern Jeweler for the Modern Couple, we’re no strangers to major movements in the jewelry industry.

“Two vendors inside SEEPZ [Special Electronics Export Processing Zone] in Mumbai have shared they were contacted directly by Amazon,” he says. “In one case, they were asked to produce directly for an Amazon brand and, in another case, to re-create styles made by merchants like us already on their platform. Amazon is definitely planning to launch its own brand and has already made backstage movements to line this up.”

JCK (October 11, 2018)

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